Airbnb orders independent guesthouse to change its logo
Copy link Facebook X Whatsapp Pinterest Flipboard Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Airbnb has reportedly demanded that an independent bed and breakfast in Portland, Dorset, change its wordmark…
Copy link Facebook X Whatsapp Pinterest Flipboard Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Airbnb has reportedly demanded that an independent bed and breakfast in Portland, Dorset, change its wordmark because the global chain's lawyers believe that using the letters "bnb" makes it too similar to its own name. Apparently, after the B&B tried to register its logo as a trademark, Airbnb's lawyers sent a letter claiming the guesthouse could unfairly benefit from the "similar" name and even damage Airbnb's reputation.Usually when we cover these cases, it's the logo design itself that's the problem (like this recent case with Louis Vuitton). Here, even though the logos are nothing alike, it's surprising that the logo design isn't what's being contested. It feels unbelievable that anyone could try to claim ownership over a term as ubiquitous as "bnb." (Image credit: B-side/Airbnb)The owners of Bnb-side, which was conceived to financially support the not-for-profit festival B-side, spoke to BBC Radio Solent and said they're holding firm. Rocca Holly-Nambi, director of B-side, and Cat Wightman, manager of the Bnb-side guesthouse, said: "We're just going to sit with our values and we are going to sit it out because we need to secure the future of B-side festival on the island, and the Bnb-side has been our way of doing this."Latest Videos FromCreative BloqWatch full video here: Talking to The Guardian, they made the point that Portland is overrun by Airbnb properties, and many small local guesthouses have been put out of business because of it. Targeting Bnb-side in this way really isn't a good look for Airbnb.Big companies often go after small ones for trademark infringement, and some have more basis than others. Of course, two brands operating in the same space would normally strengthen the case for a copycat claim – but do you really think this instance is fair?Get the Creative Bloq NewsletterSign up to Creative Bloq's daily newsletter, which brings you the latest news and inspiration from the worlds of art, design and technology. TOPICS Georgia Coggan Editor Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2023. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives. View More You must confirm your public display name before commenting Please logout and then login again, you will then be prompted to enter your display name. Logout LATEST ARTICLES 1 I thought the Evercade Nexus was too big – then I played Banjo-Kazooie on it 2 Original Prusa MK4S review: the old guard of 3D printing 3 Lenovo ThinkTab X11 review: built like a tank, but not really a tablet for the creative crowd 4 This artist blends traditional Chinese ink aesthetics with digital painting in Photoshop to create dynamic Three Kingdoms characters 5 This student Oscar-winning film looks like stop motion, but it's actually 3D animationSource: Creative Bloq AI Art — Published — Category: Image AI