Burger King’s new ad is shameless nostalgia bait

(Image credit: Burger King/Buzzman) Copy link Facebook X Whatsapp Pinterest Flipboard Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter If there's one thing the internet loves, it's a bit of nostalgia, and big…

(Image credit: Burger King/Buzzman) Copy link Facebook X Whatsapp Pinterest Flipboard Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter If there's one thing the internet loves, it's a bit of nostalgia, and big brands aren't blind to this. From retro pop-culture collabs to throwback design, it seems every brand has hopped on the vintage-loving bandwagon, to the point where it's getting a little... old.Joining the ranks, Burger King's new campaign is all about embracing the throwback – except this time it's not being subtle. In the ultimate act of committing to the bit, BK's retro-packed campaign is total shameless nostalgia porn, and surprisingly, I'm here for it. BURGER KING® France - Boomer King - YouTube Watch On In an unexpected homage to its more... mature diners, Burger King has launched an exclusive menu inspired by '80s and '90s pop culture. The hilarious yet savagely titled 'Boomer King' campaign features a curated menu and exclusive goodies, including a Saved by the Bell pair of socks, a Knight Rider T-shirt, a Charmed mug, or a Beverly Hills, 90210 branded glass. Are these enough to warrant calling '90s kids 'boomers'? Sadly, I'm not the one to make the call, but hey, they're bringing back Canada Dry.Latest Videos FromCreative BloqWatch full video here: Created by creative agency Buzzman, the Boomer King campaign is accompanied by an ad jam-packed with bald spots, back pain and flying wigs (just to rub it in that extra little bit). Playful, provocative and delightfully silly, the Boomer King campaign is a great example of a brand taking a trend and turning it into something refreshingly self-aware – but I guess that's easy to say as an unscathed Gen Z. (Image credit: Burger King/Buzzman)For more ad inspiration, check out why Burger King's bold rebrand still stands the test of time, or take a look at why it's time to stop judging rebrands so quickly.Get the Creative Bloq NewsletterSign up to Creative Bloq's daily newsletter, which brings you the latest news and inspiration from the worlds of art, design and technology.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors Natalie FearStaff WriterNatalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s 5 Questions series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot).  View More You must confirm your public display name before commenting Please logout and then login again, you will then be prompted to enter your display name. Logout LATEST ARTICLES 1 Burger King’s new ad is shameless nostalgia bait 2 Apple TV's Neuromancer poster raises questions about its adaptation of an 'unfilmable' novel 3 Bluetti Elite 10 Power Station review: portable electricity, in a brick 4 Google thinks maths proves its AI is genuinely creative… but is it? 5 Those notorious tai chi walking ads show AI is helping scammers, not only in the way we thought

Source: Creative Bloq AI — Published July 26, 2026 at 11:00 UTC — Category: Image AI