Can Netflix’s new AI tool stop your TV-streaming doomscrolling? How to try it
Netflix ZDNET’s key takeaways Netflix is adding a new AI-powered feature to recommend titles. AI Discover will be a new tab in the Netflix app, located at the top of your TV screen. You can pick a theme or dive into more specific wants to find matches. AI tools are all over the internet, in the…
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Netflix ZDNET’s key takeaways Netflix is adding a new AI-powered feature to recommend titles. AI Discover will be a new tab in the Netflix app, located at the top of your TV screen. You can pick a theme or dive into more specific wants to find matches. AI tools are all over the internet, in the workplace, in your apps — and now there’s one coming on Netflix. The streaming giant just announced a new AI feature for the TV app called AI Discover, which will help users find titles that match their moods and interests. It’s initially being rolled out to a small group of users in the US whose language is set to English. To find out if you have access, check your Netflix navigation bar for the word “Discover” with a red gem icon next to it and a “New” label. Also: Roku is taking away a fan-favorite screensaver The AI Discover tab will be centered around themes. You’ll be able to pick from a range of themes depending on what you feel like watching, or how long you want to watch. You’ll also see selections that match what you’ve been watching lately and what’s popular. More from ZDNET Trending Now Your AirPods got better in iOS 27 – three new ways I’m using them 11/04/2026 I tried LordOS expecting another MacOS clone – then I opened its network monitor 11/04/2026 I let ChatGPT run my 7 Sonos speakers – and multi-step commands were the best part 11/04/2026 You can refresh the list of suggestions or dive deeper with more complex search prompts. If you’d like to start over, you can pick the “Something different” option. To support AI Discover, Netflix is also adding a new button next to Play and My List that’ll let you tune your recommendations. You can press this button to keep a recommendation or to request that you don’t be recommended a title again. Other AI in streaming Most streaming apps already rely quite heavily on machine learning and AI algorithms to offer user recommendations, even if they’re not marketed as AI features. Though most rely on traditional AI algorithms, like Prime Video’s “Recommended for you” tab, they personalize title recommendations based on your viewing history, likes and dislikes, and rental behavior. Other platforms offer generative AI and features more similar to Netflix’s AI Discover. For example, YouTube features Gemini-powered searches that let you ask complex questions or use open-ended prompts to get results you want. Also: The best early Black Friday TV deals are all at Best Buy Some smart TV interfaces — including including Roku, Fire TV, Google TV, and, coming soon, Apple TV — have also adopted generative AI in their operating systems to let you use voice search with more naturally worded requests, and the system generates cross-platform results. While I am itching to test this feature to see just how accurate it can be, Netflix hasn’t made it widely available yet. The company will gradually grant users access over the coming weeks, so stay tuned. Show Comments Log In to Comment Log Out Community Guidelines Please accept cookies to view the comments powered by Disqus. Please enable JavaScript to view the comments powered by Disqus. Maria Diaz Staff Writer Maria Diaz is a staff writer with a passion for home automation, smart home devices, and tablets. With a background in graphic design, photography, and filmmaking, she has a bachelor's in Mass Communication and experience in journalism and film. See full bio The Latest from Maria Can Netflix’s new AI tool stop your TV-streaming doomscrolling? How to try it This palm-sized power station looks like a toy, but it charges my MacBook Pro and two phones HomeView with an arm? Apple reportedly plans $1,000 swiveling smart panel / latest Home Depot’s Black Friday sale is live now: Our favorite deals
