Everyone's saying the same thing about Pixar's spooky Ghost Market trailer
(Image credit: Disney) Copy link Facebook X Whatsapp Pinterest Flipboard Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Fans were treated to glimpses of a whole bunch of upcoming Pixar movies at Disney's D23…
(Image credit: Disney) Copy link Facebook X Whatsapp Pinterest Flipboard Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Fans were treated to glimpses of a whole bunch of upcoming Pixar movies at Disney's D23 event yesterday. There was concept art for Coco 2 and Incredibles 3 (see below) and a sneak peek at Gatto. But the biggest surprise for many was Ghost Market, billed as "Pixar's first ghost story".Sure, Coco has skeletons, but this new Pixar movie is being presented as a true ghost story with the thrills and jumps that come with supernatural horror – although the short teaser has people wondering whether it will be genuinely scary. The vertical mobile vlog-style promo channels a Blair Witch found footage concept that blends the spooky and comedic in equal measure.But Disney and Pixar fans have one big question. Haven't we seen this kid before?A post shared by Pixar (@pixar)A photo posted by on Ghost Market was revealed on stage at Disney’s fan convention by Pixar chief content officer Pete Doctor. The 3D animated movie is being directed by Trevor Jimenez, known for his acclaimed short Weekends, and was inspired by Asian myths about stores where the living and dead cross paths.The star is Kyle, a "fast-talking teenager and content creator from Chicago”, whose life gets turned upside down when his mother forces him to go on vacation to Hawaii."He stumbles into a mysterious hidden market in the middle of nowhere. He realises his hunt for a late-night snack has turned into something bigger. He’s discovered the crossroads of the living and the dead,” Pete said.Pixar fans were immediately intrigued by the supernatural premise, which looks like it will see the animation studio venture into darker, myth‑inspired territory following afterlife-themed movies Coco and Soul. The teaser shows Kyle getting chased by a bowl of noodles.Get the Creative Bloq NewsletterSign up to Creative Bloq's daily newsletter, which brings you the latest news and inspiration from the worlds of art, design and technology.People are also fascinated by the uncanny resemblance between Kyle and the baby from Disney's Ice Age. Is this another case of Disney same-face syndrome?looks like familiar? pic.twitter.com/lmeU8nBcg3August 15, 2026Comment from r/boxofficeThe human baby in the first Ice Age movie was named Roshan, often called "Pinky" or "Squirt" by other characters. Could Ghost Market have a massive twist where Kyle himself turns out to be the ghost of Roshan, or the character's spirit reincarnated in contemporary Chicago? I have a feeling this might be a stretch even as Pixar delves deeper into the supernatural.It will be really interesting though to see how Pixar strikes the balance between the spooky elements and comedy in Ghost Market. Some wonder whether learning into darker themes will make the movie too intense for Pixar's younger audiences. The environment design in the teaser does look eerie and ethereal, but Pixar’s track record and the brief glimpse we have into Kyle's amusing character suggest the movie will balance scares with heart and humor. Ghost Market is lined up for a spring 2028 release. (Image credit: Disney)Pixar also revealed the first concept art for Coco 2 (above), showing an older Miguel Rivera with the perfect Mexican teen haircut.We have to wait until 2029 for this one! Between Ghost Market and Coco 2, we'll have Incredibles 3, scheduled for June 2028.A post shared by Pixar (@pixar)A photo posted by on Also check out the tour of the Pixar D23 pavilion below. Pixar Pavilion Tour | D23 Event 2026 - YouTube Watch On TOPICS Joe FoleyFreelance journalist and editorJoe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango. View More You must confirm your public display name before commenting Please logout and then login again, you will then be prompted to enter your display name. Logout LATEST ARTICLES 1 No, Gen Z isn’t to blame for Instagram’s controversial new logo 2 You can now plug Adobe straight into ChatGPT - but should you? 3 Spotify's AI debacle is a mess of its own making 4 This smartphone's solar eclipse fail shows the problem with AI-enhanced photography 5 Coyote Vs Acme's rave reviews are about more than Looney Tunes nostalgiaSource: Creative Bloq AI Art — Published — Category: Image AI