Everyone's saying the same thing about the new Coca-Cola font
A fan-made mock-up of a Diet Coke can with Marlboro-style branding (right) (Image credit: lorenzolasagn via X) Copy link Facebook X Whatsapp Pinterest Flipboard Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter…
A fan-made mock-up of a Diet Coke can with Marlboro-style branding (right) (Image credit: lorenzolasagn via X) Copy link Facebook X Whatsapp Pinterest Flipboard Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Yesterday we brought you the news that Coca-Cola has launched a new brand identity; a complete design overhaul by JKR with a strong focus on typography. This includes much more prominent use of the 'Better With' typeface created for the brand by Brody Associates in 2023. Originally created for a holiday campaign, the font is now featured at the heart of the brand's marketing and packaging.But fans have quickly spotted an unexpected similarity. The somewhat retro serif font is being compared with the typeface for Marlboro cigarettes. It isn't the same font, but the similarity is undeniable – and plenty of social media users have pointed out the irony of a sugary drink brand seeming to take design cues from one of the most famously addictive products in the world. Coca-Cola Icon - YouTube Watch On "We were asked to craft a new serif font family to express the brand's unique personality, movement, and playfulness," Brody associates says of Better With. "Inspired by the company’s archive, we blended Coca-Cola’s rich serif font heritage with modern-day requirements, adding another layer of storytelling to the brand through typography."Latest Videos FromWatch full video here: new diet coke just dropped https://t.co/I3saMvOm8i pic.twitter.com/0kKZznd65vJuly 20, 2026Coca-Cola switching to a Marlboro font lookalike is the most self-aware thing a sugar company has ever done. https://t.co/vKkxZLaHsi pic.twitter.com/OvpzDoNEiKJuly 20, 2026"Love that they just leaned into the fact that soda is the new cigarettes by just straight up doing the Marlboro font," one X user comments. The 'Better With' typeface was created for the brand by Brody Associates (Image credit: Brody Associates)Granted, the fact that both brands rely on strong reds and whites in their branding probably isn't helping matters. But it's a rather awkward resemblance for Coca-Cola, especially given the recent context of countries such as the UK introducing a so-called 'sugar tax' to sugary drinks. While there'll never be a moment when Coca-Cola will want to be associated with cigarettes, the timing here is particularly unfortunate. @reallyrachelreno ♬ Cruel Summer - Taylor Swift Or perhaps Coca-Cola simply saw the recent viral meme calling Diet Coke a "fridge cigarette" and decided to run with it.Get the Creative Bloq NewsletterSign up to Creative Bloq's daily newsletter, which brings you the latest news and inspiration from the worlds of art, design and technology.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors TOPICS Daniel JohnDesign EditorDaniel John is Design Editor at Creative Bloq. He reports on the worlds of design, branding and lifestyle tech, and has covered several industry events including Milan Design Week, OFFF Barcelona and Adobe Max in Los Angeles. He has interviewed leaders and designers at brands including Apple, Microsoft and Adobe. Daniel's debut book of short stories and poems was published in 2018, and his comedy newsletter is a Substack Bestseller. View More You must confirm your public display name before commenting Please logout and then login again, you will then be prompted to enter your display name. Logout LATEST ARTICLES 1 Everyone's saying the same thing about the new Coca-Cola font 2 These $35 earphones have 2 sound profiles for the price of 1 3 The Weather Channel’s '80s design revival is the perfect barometer of what people want in 2026 4 The Star Wars Lego leak is exciting, but 2027 is a long way off and you can buy these sets today 5 The 5 things nobody tells you about website buildersSource: Creative Bloq AI — Published — Category: Image AI