Gillette finally confirms its logo hides a hidden design
Copy link Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Gillette has finally confirmed its logo has a hidden meaning, which is something eagle eyed razor users have long suspected. We love secret design…
Annons
Annons
Copy link Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Gillette has finally confirmed its logo has a hidden meaning, which is something eagle eyed razor users have long suspected. We love secret design elements when applied cleverly to logos – not only do they bring a fun talking point, but they also deepen consumer connection to a brand with the attention to detail.The design detail hiding inside the Gillette logo is completely true to the brand's core product – it's a razor blade, sitting inside the wordmark itself – and the Gillette social media team confirmed it on Instagram this week. Take a look below and see if you think it qualifies the design for our best logos ever list.A post shared by Gillette (@gillette)Designers and consumers are delighted in the comments, with praise for the design team. One designer goes even further by sharing "As a graphic designer, one could say the two “ll”’s is an actual stainless blade, thank me later".Latest Videos FromCreative BloqWatch full video here: But one designer thought the design could have included something extra: "Leads me to question why they didn't add the notches in the negative space to look like a razor blade". Someone else pointed out that "they had 3 blade design in the logo before this, integrated into the G." Click on the image to see the full infographic (Image credit: UPrinting via FoxyFoxMulder on Reddit)There have been a host of other hidden logo design treats over the years, with notable examples being FedEx, NBC, Nintendo GameCube and more. You can explore others in the bumper infographic above.And for something new, see this awesome example of negative space in a logo that's been electrifying the internet for years.Get the Creative Bloq NewsletterSign up to Creative Bloq's daily newsletter, which brings you the latest news and inspiration from the worlds of art, design and technology. TOPICS Georgia Coggan Editor Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2023. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives. View More You must confirm your public display name before commenting Please logout and then login again, you will then be prompted to enter your display name. Logout LATEST ARTICLES 1 Cassette Beasts 2002 is Pokemon in a Zone 6 suburb, with no Paddington and not a wizard in sight 2 40 years after Andy Warhol and Keith Haring, Montreux Jazz Festival's new poster is a dream creative double act 3 The John Lewis Christmas advert is getting a mauling 4 Wake up and smell the Black Friday coffee machine deals – there's up to £250 off 5 This super-comfy higher-end budget ergonomic office chair has $90 off for Black Friday
