How to write a winning creative brief
In my past life as a freelance graphic designer, a client once asked me to design a logo of a "husky chef." So I did what any reasonable person would do: I illustrated a Siberian husky in a toque, holding a whisk, looking extremely employable. I was proud of that dog. The client did not want a dog.…
In my past life as a freelance graphic designer, a client once asked me to design a logo of a "husky chef." So I did what any reasonable person would do: I illustrated a Siberian husky in a toque, holding a whisk, looking extremely employable. I was proud of that dog. The client did not want a dog. The client wanted a heavyset man—a husky chef. The kind you'd see on a pizza box, kissing his fingers at a meatball. At no point in our correspondence did anyone clarify which definition of "husky" we