IKEA transforms its iconic blue bag in quirky campaign
(Image credit: IKEA) Copy link Facebook X Whatsapp Pinterest Flipboard Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter 2026 is the year of the IKEA Frakta, and while you might not recognise the name, you'll…
(Image credit: IKEA) Copy link Facebook X Whatsapp Pinterest Flipboard Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter 2026 is the year of the IKEA Frakta, and while you might not recognise the name, you'll definitely recognise its iconic look. IKEA's big blue bag has been a staple for shoppers for 30 years, and now the legendary carrier has its very own campaign.Documenting the many uses of the humble Frakta, the new IKEA ads celebrate the unconventional ways that the bag is used in everyday life. A wholesome, slice-of-life campaign bursting with personality, the ads reiterate why IKEA is behind some of the best adverts of all time.A post shared by IKEA Italia (@ikeaitalia)A photo posted by on Created by Ogilvy Italy, the Frakta campaign features 10 snapshots of everyday life featuring the iconic carrier. From a makeshift cat bed to a toddler's beach day paddling pool, the creative capabilities of the unassuming bag go far beyond its obvious function, effortlessly weaving its way into everyday life.Latest Videos FromCreative BloqWatch full video here: The comforting domestic tone of the ads, paired with the familiar scenarios, gives the campaign a distinctly human feel. Aided by the talents of street photographer Salvatore Matarazzo, these vibrant shots feel both candid and elevated, bringing a slick cohesion to the campaign. (Image credit: IKEA)For more design inspiration, take a look at IKEA's latest billboard ads that work because they reveal a common truth about every home, or check out why the brand went viral for this racy wicker bench photo because of Alexander Skarsgård.Want the latest from the world of graphic design?Sign up to the design newsletter from Creative Bloq, brings you the latest news and inspiration from the worlds of graphic design, branding, typography and more. TOPICS Natalie Fear Staff Writer Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s 5 Questions series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot). View More You must confirm your public display name before commenting Please logout and then login again, you will then be prompted to enter your display name. Logout LATEST ARTICLES 1 How to make wooden pumpkins using the Bambu Lab R1 laser 2 Amazon's October Prime Day day deals have started! These are the best offers for creatives 3 This basic office chair has just raised the standard 4 Improve your mood with the best monitor light bars 5 New Taylor Swift Patient 0 cover accused of Photoshop mishapSource: Creative Bloq AI Art — Published — Category: Image AI