No beaver logo is safe from Buc-ee’s legal wrath
(Image credit: Buc-ee's/Vik Boparai) Copy link Facebook X Whatsapp Pinterest Flipboard Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Gas station chain Buc-ee's has been on a lawsuit rampage, coming for any…
(Image credit: Buc-ee's/Vik Boparai) Copy link Facebook X Whatsapp Pinterest Flipboard Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Gas station chain Buc-ee's has been on a lawsuit rampage, coming for any rival brand that threatens to dethrone its iconic mascot. Bucky the beaver has been the face of the brand since its conception, so it's no surprise that it's keen to protect its image. No moose, alligator or nut-hugging rodent mascot is safe.The latest victim of Buc-ee's wrath is a small Ohio-based corner store called Beaver's Mini Mart – no points for guessing why Buc-ee's doesn't approve. Suggesting that the store's logo could cause confusion between the brands, Buc-ee's has filed a trademark infringement claim, but Ohio locals have other ideas. (Image credit: Beaver's Mini Mart/Vik Boparai)The Beaver's Mini Mart logo features a full-body illustration of a cartoon beaver gesturing to the 'Beaver's' wordmark in a retro cursive typeface – a reference to the store's location in Beavercreek, Ohio. Buc-ee's claims the rival mascot's “wide eyes and a smile” and the brand's use of "red as a predominant color" are enough to warrant a copyright infringement claim.Latest Videos FromCreative BloqWatch full video here: (Image credit: Getty Images)While Beaver's Mini Mart is rooted in a retro look, Buc-ee's bright, contemporary branding is a big contrast that's easily distinguishable from the humble mom-and-pop shop vibes of the rival brand. Despite the species parallel, in my opinion there's little to compare the separate identities.And I'm not alone in my thinking. Local Beavercreek residents have set up a GoFundMe page for the mini mart and organised a 'cash mob' on 7 August, encouraging folks to spend at the store amidst the Buc-ee's beef. Buc-ee's ongoing string of lawsuits seems to suggest that no brand is safe from its wrath. The barrage of copyright claims hasn't gone unnoticed, as comedian and TV host John Oliver recently took a shot at Buc-ee's by launching his own parody brand, "Buc-Off", exposing the branding beef to a national audience.Get the Creative Bloq NewsletterSign up to Creative Bloq's daily newsletter, which brings you the latest news and inspiration from the worlds of art, design and technology. TOPICS Natalie FearStaff WriterNatalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s 5 Questions series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot). View More You must confirm your public display name before commenting Please logout and then login again, you will then be prompted to enter your display name. Logout LATEST ARTICLES 1 Berlin Museum breaks the rules of branding with EIGHTY-ONE different logos 2 These are the 3 laptops you should shortlist for your studies 3 Did Coca-Cola need a redesign? Design experts weigh in on the new look 4 Why Sennheiser's brand chief is bringing London's underground club scene to the top of the Shard 5 Autodesk tackles AI filmmaking's biggest problem by offering 3D controlSource: Creative Bloq AI Art — Published — Category: Image AI