No, that Apple Games advert isn't AI, and the brilliant BTS video proves it

Copy link Facebook X Whatsapp Pinterest Flipboard Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Apple's been making some really fun advertising recently, from the vibrant MacBook Neo ads to the funny iPhone…

Copy link Facebook X Whatsapp Pinterest Flipboard Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Apple's been making some really fun advertising recently, from the vibrant MacBook Neo ads to the funny iPhone Duo TikToks.The latest example is an Apple Games advert that might even impress Laika for how well it blends stop-motion animation with CGI wizardry. The company's now released a behind-the-scenes video showing how it was made – and perhaps to prove that it wasn't AI-generated. Apple Games: Behind the Scenes of Stop-Motion Animation - YouTube Watch On Behind-the-scenes videos for pieces like this are becoming as important as the finished adverts themselves in these AI-dominated times. If your brand is going to invest in the expense of traditional, human-created art, you want to make sure that people recognise it as that and appreciate the craftsmanship that went into it.The behind-the-scenes video for the Apple Games stop-motion ad is a wonderfully produced and edited ad in itself. It shows how the team sculpted and painted physical props, game characters and real-world sets and moved them frame by frame rather than relying on automated digital or artificial intelligence tools. We also see glimpses of software like Dragonframe being used to produce the animation on Macs.It's a stark comparison to when Coca-Cola made a bizarre AI-narrated behind-the-scenes video to try to claim there was some artistry behind its AI-generated Christmas advert.There may be a suspected design fail on the new MacOS 27 wallpaper, but I think we can forgive that when Apple's still producing things as impeccable as this.Want the latest from the world of graphic design?Sign up to the design newsletter from Creative Bloq, brings you the latest news and inspiration from the worlds of graphic design, branding, typography and more. TOPICS Joe Foley Freelance journalist and editor Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango. View More You must confirm your public display name before commenting Please logout and then login again, you will then be prompted to enter your display name. Logout LATEST ARTICLES 1 Amazon's early Prime Day deals include massive discounts on coffee makers of every kind 2 How a studio created an "impossible" animated symphony using Autodesk's AI-driven mocap tech 3 Canva adds 1000+ new Monotype fonts for global creatives 4 The Taylor Swift iPhone colour theory doesn't feel like a joke anymore 5 This tactical RPG channels a classic Sega series while putting its own spin on the retro-modern HD-2D aesthetic

Source: Creative Bloq AI Art — Published September 25, 2026 at 06:00 UTC — Category: Image AI