Pinterest teases a new ‘Restyle’ feature that lets you redesign your room with AI
Pinterest is turning to AI to help consumers move from searching for product inspiration to actually being able to imagine what it might be like to redesign a space or compare home decor options as they’d appear in their own rooms. On Thursday, the company said it’s launching a new consumer-facing…
Pinterest is turning to AI to help consumers move from searching for product inspiration to actually being able to imagine what it might be like to redesign a space or compare home decor options as they’d appear in their own rooms. On Thursday, the company said it’s launching a new consumer-facing feature called “Restyle” in beta in the U.S. and Canada, powered by Pinterest Intelligence. The foundation of Pinterest Intelligence combines Nvidia Blackwell GPUs and Nvidia Dynamo with open source models and Pinterest-built technology, the company shared on Monday. The partnership will improve the Pinterest Assistant’s ability to handle visual search requests, turn people’s searches into signals for AI discovery and shopping, and more. Image Credits:Pinterest With Restyle, users will be able to take a photo of their space, then test and compare different options in their own homes by prompting the AI to do things like add wall art, furniture, accessories, or other home decor, including items from images they found on Pinterest, or change the lighting, paint color, plants, and more. They can also click on individual items in the room to swap them out, erase them from the image, or make further edits. Alternatively, they can ask the AI to visualize their room in a completely different style, like “bohemian,” “industrial,” “whimsical,” “dopamine,” or other trendy looks. Though it’s not a novel idea — restyling rooms has been a popular consumer use case for AI assistants — adding the feature directly to Pinterest could allow people to do more with the items they’ve saved for inspiration and design ideas. By seeing items in their own spaces, people may be more likely to buy the items they’ve saved to their boards, completing the funnel from pinning to purchase. The feature was teased at Pinterest’s annual Pinterest Presents event, where the company introduced new visual search ads, app promotion features, and other tools for advertisers. Restyle is initially available only as an early preview but will roll out more broadly next month. Topics AI, Apps, Commerce, Pinterest When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence. Sarah Perez Consumer News Editor Sarah has worked as a reporter for TechCrunch since August 2011. She joined the company after having previously spent over three years at ReadWriteWeb. Prior to her work as a reporter, Sarah worked in I.T. across a number of industries, including banking, retail and software. You can contact or verify outreach from Sarah by emailing sarahp@techcrunch.com or via encrypted message at sarahperez.01 on Signal. View Bio October 13 – 15 San Francisco Last day to book an exhibit table is September 18. Don’t miss out on high-impact leads, investor access, and a brand spotlight in Disrupt’s Expo Hall. BOOK NOW Most Popular Clean tech startup Fluxnium found a way to tap 50,000 years’ worth of nuclear fuel Tim De Chant The AI graveyard: a running list of projects and startups that didn’t make it Lauren Forristal Salesforce and Nvidia’s new reasoning model is everything the AI labs should fear Julie Bort Jensen Huang took a call from Trump, and showed off something else, too Connie Loizos The 9 buzziest startups from Y Combinator’s latest Demo Day, according to VCs Marina Temkin Dominic-Madori Davis Tesla says it will finally unveil the second-generation Roadster on October 1 Anthony Ha Revolut confirms customer data breach through fake government requests Jagmeet SinghSource: TechCrunch — Published — Category: Business