Plot twist: Apple’s ridiculed AI strategy is actually working
(Image credit: Apple) Copy link Facebook X Whatsapp Pinterest Flipboard Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter For the last few years, Apple’s AI strategy has been the butt of many a joke in the tech…
(Image credit: Apple) Copy link Facebook X Whatsapp Pinterest Flipboard Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter For the last few years, Apple’s AI strategy has been the butt of many a joke in the tech industry. The roll-out of so-called Apple Intelligence has seemed like a farce, most notably because of delays to the long-promised improved AI Siri. But suddenly the company’s cautiousness is looking like a smart move all along.What feels like five minutes after Apple made headlines for becoming the world’s first $1tn, the company has now been declared the world’s first $5tn company. And the brand’s AI strategy is actually being cited as a reason. Apple’s Siri delays are now paying dividends (Image credit: Apple)The Guardian suggests Apple is has benefitted from investors “fleeing AI and semiconductor stocks amid a wider tech sell-off”. In other words, Apple’s cautiousness around the AI spending race is suddenly paying dividends.Latest Videos FromCreative BloqWatch full video here: ”Somehow doing almost nothing with AI ended up being the AI strategy everyone wanted,” one Redditor comments on the news, while another adds, “All the crap Apple took for not going all in on AI. I do hope they do victory laps with those interviews.” The slow rollout of Apple Intelligence has been the butt of many jokes (Image credit: Apple)Of course, that’s not to say Apple has ignored AI entirely. In fact, this could even be a rare case of the company failing upwards. Those Siri AI delays have arguably given Apple time to watch the AI bubble start to show signs of bursting.And in that time, Apple has shifted its focus towards on-device AI models. This could be a smart move, one that removes the need to spend billions on GPUs.Get the Creative Bloq NewsletterSign up to Creative Bloq's daily newsletter, which brings you the latest news and inspiration from the worlds of art, design and technology. TOPICS Daniel JohnDesign EditorDaniel John is Design Editor at Creative Bloq. He reports on the worlds of design, branding and lifestyle tech, and has covered several industry events including Milan Design Week, OFFF Barcelona and Adobe Max in Los Angeles. He has interviewed leaders and designers at brands including Apple, Microsoft and Adobe. Daniel's debut book of short stories and poems was published in 2018, and his comedy newsletter is a Substack Bestseller. View More You must confirm your public display name before commenting Please logout and then login again, you will then be prompted to enter your display name. Logout LATEST ARTICLES 1 The Backrooms sequel needs to steal this viral art trend 2 Splatoon Raiders review: a clever spin-off that turns familiar parts into something fresh 3 Iconic fashion designers recreate America’s state flags in dazzling homage 4 7 mistakes everyone makes when buying a new drawing tablet – and how to avoid them 5 A big PlayStation Summer Sale is happening right now on physical PS5 game discsSource: Creative Bloq AI Art — Published — Category: Image AI