'Puddles' is the gorgeous British Airways poster series I needed on this grey, wintery day
(Image credit: British Airways/Uncommon) Copy link Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter ‘Puddles’ is a new outdoor campaign from Uncommon for British Airways, and it’s exactly what I needed on this…
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(Image credit: British Airways/Uncommon) Copy link Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter ‘Puddles’ is a new outdoor campaign from Uncommon for British Airways, and it’s exactly what I needed on this grey, wintery British Wednesday. The series of photos shows beautiful, romantic reflections in puddles, each paired with the tagline “It’s Always Sunny Somewhere” and the name of a place that evokes a warm, sunny holiday. In every shot, there’s a plane flying in the sky.It’s the perfect call to action for anyone stuck in colder climates, timed to coincide with the yearly spike in searches for holidays in sunnier places. See the gallery of images below, then head to our best print ads roundup. Image 1 of 4 (Image credit: British Airways/Uncommon) (Image credit: British Airways/Uncommon) (Image credit: British Airways/Uncommon) (Image credit: British Airways/Uncommon) Image 1 of 4 View Original Image 2 of 4 View Original Image 3 of 4 View Original Image 4 of 4 View Original I'm obsessed with the dark, moody photography that encapsulated that feeling of being damp and drizzly in the midst of a British autumn-winter. I also love how the images need a second glance to make sense of, with the figure in the foreground in such close focus they make an impact with shape alone before you notice all the details.Latest Videos FromCreative BloqWatch full video here: Image 1 of 4 (Image credit: British Airways/Uncommon) (Image credit: British Airways/Uncommon) (Image credit: British Airways/Uncommon) (Image credit: British Airways/Uncommon) Image 1 of 4 View Original Image 2 of 4 View Original Image 3 of 4 View Original Image 4 of 4 View Original Photographed by Daniel Benson at Making Pictures in an unscripted reportage shoot, the outdoor work is live now across Rail D6s in London, placed by MG OMD.Get the Creative Bloq NewsletterSign up to Creative Bloq's daily newsletter, which brings you the latest news and inspiration from the worlds of art, design and technology. TOPICS Georgia Coggan Editor Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2023. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives. View More You must confirm your public display name before commenting Please logout and then login again, you will then be prompted to enter your display name. Logout LATEST ARTICLES 1 This tabletop console brings family game night back, and it just got $60 cheaper 2 You’ve been picturing these iconic logos wrong your whole life 3 The ultimate Zelda quiz: are you a Hero of Time or the weakest Link? 4 Levi's stop-motion masterpiece is a lesson in Christmas advertising 5 The Spotify AI remixing controversy is about more than just music
