Taylor Swift and Drake swapped songs for an Apple ad in 2016 and people are still calling it "iconic"
Copy link Facebook X Whatsapp Pinterest Flipboard Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter In 2016, Apple released a fun yet clever ad for Apple Music in which Taylor Swift and Drake "switch songs,"…
Copy link Facebook X Whatsapp Pinterest Flipboard Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter In 2016, Apple released a fun yet clever ad for Apple Music in which Taylor Swift and Drake "switch songs," lip-syncing to each other's very different styles until Taylor falls off her treadmill. People are currently revisiting the ad on Instagram, calling it "iconic".It's the perfect encapsulation of how an ad can use celebrity in a way that's on-message for the product while delivering a strong angle, all in the very short time an ad gets to communicate with (as all the best ads of the 2010s do). Two disparate artists connect to Apple Music in an unexpected way, showing off their personalities while landing a joke – a long way from the sleek, polished advertising Apple usually favours for its hardware. See fboy's Instagram post below.A post shared by FBOY (@fboy)A photo posted by on The ad works because it plays on the distinct personalities (and musical styles) of the two celebrities, rather than merely using the two for their fame. Also in 2016, Apple released a similar ad featuring Britney Spears catching Kevin Bacon dancing to Oops I Did It Again in her red catsuit, which hit all the same points.Latest Videos FromWatch full video here: Britney Spears Catches Kevin Bacon Dancing | 2016 Apple Music UK Commercial - YouTube Watch On Apple isn't the only company to get ads right in this way, of course. George Clooney's suave persona in the Nespresso ad is another, or Ryan Reynolds' perceived sarcastic, deadpan, breaking-the-fourth-wall style in Aviation Gin & Mint Mobile. Christopher Walken's BMW ad – 'Talkin' like Walken' – that has people mimicking his speech style is perfectly pitched on his own quirks, and then there's Michael Cera in CerVe – this ad focuses on his slightly bizarre sense of self. BMW Canada | Christopher Walken in "Talkin Like Walken". - YouTube Watch On When brands lean into public perception of celebrities it gives a self-aware, in-on-the-joke feeling for the audience to lean into – and it works in a way that a celebrity simply being the face of a brand doesn't quite achieve. Last year I reported on the success that came Jennifer Aniston did the same for her own brand. It's not only good for the brand itself but shows the public that celebrities can laugh along at themselves, which is great for their personal brands, too.Get the Creative Bloq NewsletterSign up to Creative Bloq's daily newsletter, which brings you the latest news and inspiration from the worlds of art, design and technology.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors TOPICS Georgia CogganEditorGeorgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2023. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives. View More You must confirm your public display name before commenting Please logout and then login again, you will then be prompted to enter your display name. Logout LATEST ARTICLES1There's one iPad Mini 8 rumour creatives should pay attention to2How to create stunning panels for a graphic novel3I laughed at this image of England football players as Queen, but it reveals AI's biggest problem4Remember that time Taylor Swift and Drake swapped songs for an Apple ad?5Save 35% on Anycubic's flagship 3D printersSource: Creative Bloq AI — Published — Category: Image AI