"That’s not horror, that’s just giving up": critics slam Ice Cream Man after Eli Roth's AI confession
(Image credit: Getty Images) Copy link Facebook X Whatsapp Pinterest Flipboard Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Horror director Eli Roth has recently come under fire for using AI in the making of…
(Image credit: Getty Images) Copy link Facebook X Whatsapp Pinterest Flipboard Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Horror director Eli Roth has recently come under fire for using AI in the making of his latest film, Ice Cream Man. His open embrace of the technology has sparked a heated response, proving audiences are still hungry for human-made movies that continue the legacy of classic cinema.While Eli Roth has never been known for his high-brow horror, his shameless use of AI marks a shift towards the normalisation of the technology across filmmaking. With the technology permeating every creative sphere, Roth's AI-augmented horror will undoubtedly not be the last of its kind. ICE CREAM MAN - Official Trailer (Greenband) - Directed by Eli Roth | STUDIOCANAL - YouTube Watch On Roth's Ice Cream Man follows the story of a mysterious vendor whose product turns the children of an idyllic town into rampant killers. Despite its novel concept, it wasn't long before audiences began taking to socials, claiming that certain scenes seemed like the work of AI.Latest Videos FromCreative BloqWatch full video here: Roth quickly clarified that suspicions were correct, telling Polygon, "AI was used in a very small portion of a few scenes in the film." Defending his actions, Roth claimed, "It was an opportunity where technology and creativity came together to help bring my vision for the film to life.""Eli Roth saw Obsession and Backrooms creating a positive impact on horror this year and had to remind everyone what real Horror slop looks like," one critic wrote. "AI sequences in a Roth flick? That’s not horror, that’s just giving up," another added. Already a divisive figure in the horror movie sphere, Roth's confession was merely added fuel to the fire for some. 'My hatred of Eli Roth has once AGAIN been vindicated Possibly my most evidence-based hatred of a guy honestly," another X user wrote. For more movie insight, check out why horror movie poster design has a problem or for something refreshingly positive, check out the new poster for Robert Eggers' Werwulf.Get the Creative Bloq NewsletterSign up to Creative Bloq's daily newsletter, which brings you the latest news and inspiration from the worlds of art, design and technology. Natalie FearStaff WriterNatalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s 5 Questions series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot). View More You must confirm your public display name before commenting Please logout and then login again, you will then be prompted to enter your display name. Logout LATEST ARTICLES 1 The TikTokification of Disney+ makes me worry about the future of animation 2 How I create sprawling cyberpunk vistas using Cinema4D and Photoshop 3 The creator of Halloween and The Thing is releasing a 132-page dystopian horror comic paired with a 14-track synth metal album that rocks like it's 1986 4 This Blender Deep Paint artist makes 3D look like a children's book brought to life 5 9 beautiful air purifiers that won’t ruin your home aestheticSource: Creative Bloq AI Art — Published — Category: Image AI