These sold out 'Normal F****** Sunglasses’ are a huge middle finger to Meta
(Image credit: DuckDuckGo) Copy link Facebook X Whatsapp Pinterest Flipboard Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Whether we like it or not, the once laughable novelty of smart glasses is quickly…
(Image credit: DuckDuckGo) Copy link Facebook X Whatsapp Pinterest Flipboard Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Whether we like it or not, the once laughable novelty of smart glasses is quickly becoming socially acceptable thanks to Zuck's infamous Meta Glasses. All it took was a newfangled collab with EssilorLuxottica, and suddenly tech bros are foaming at the mouth for a pair of Meta's AI glasses – but not everyone's on board.Amid concerns over privacy violations, this wearable smart tech has earned the less savoury title 'pervert glasses'. In response, internet privacy company DuckDuckGo has developed its own counter-product. Behold, Normal F****** Sunglasses.A post shared by DuckDuckGo (@duckduckgo)A photo posted by on Created in collaboration with sunglasses brand Knockaround, the cheeky campaign perfectly captures pretentious tech bro language, highlighting the ridiculous nature of Meta's branding. "We're obsessed with innovation. So when big tech started putting cameras in smart glasses, we asked ourselves a radical question: what if we just didn't do that?" the parody ad claims.Latest Videos FromCreative BloqWatch full video here: Goofs and gags aside, the ad homes in on one of the most nefarious concerns around smart glasses – the violation of privacy. "These are the first smart glasses guaranteed to never record nude videos of you and send them to random people," the campaign promises. "I never thought I'd have to guarantee that," our narrator adds.DuckDuckGo's Anti-Surveillance Sunglasses were a roaring success, selling out within a week, but the campaign's triumph is far more than clever reactive marketing. For many, Normal F****** Sunglasses are a statement.A post shared by DuckDuckGo (@duckduckgo)A photo posted by on Already, we're seeing issues around smart glasses technology, from people being filmed on the street without their consent to students developing facial recognition technology. Pile that on top of Meta employees reportedly being able to see through your smart glasses under the guise of AI training, and we have ourselves a voyeuristic dystopian nightmare. Some women have even resorted to weaponising Disney music against Meta Glasses.It comes as no surprise to me that so many people rallied around DuckDuckGo's tongue-in-cheek campaign. In a social climate filled with fear, it feels almost comforting to revel in a bit of silliness. Beneath the campaign is an earnestness to call out Meta's dangerous technology and spark a genuine change by speaking out. And if a little humour and some cheeky marketing gets the point across, so be it.Get the Creative Bloq NewsletterSign up to Creative Bloq's daily newsletter, which brings you the latest news and inspiration from the worlds of art, design and technology.A post shared by DuckDuckGo (@duckduckgo)A photo posted by on For more on the controversy see why the backlash to Meta glasses has Apple spooked or take a look at this Kylie Jenner optical illusion 'advert' that says what everyone's really thinking about Meta's AI glasses. Natalie FearStaff WriterNatalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s 5 Questions series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot). View More You must confirm your public display name before commenting Please logout and then login again, you will then be prompted to enter your display name. Logout LATEST ARTICLES 1 So, it seems Disney music is our only protection against Meta's pervert glasses 2 Ikea goes viral with racy wicker bench photo because Alexander Skarsgård 3 These sold out 'Normal F****** Sunglasses’ are a huge middle finger to Meta 4 MacBook Neo vs budget Windows laptops: which is worth your money? 5 Get the luxury look with stationery starting from $10Source: Creative Bloq AI Art — Published — Category: Image AI