This clever logo design has been electrifying the internet since 2008
(Image credit: Josiah Jost) Copy link Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter When it comes to clever logo designs, nothing beats a bit of negative space. From the NBC Peacock to perhaps the most famous…
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(Image credit: Josiah Jost) Copy link Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter When it comes to clever logo designs, nothing beats a bit of negative space. From the NBC Peacock to perhaps the most famous example, the FedEx arrow, blank space can give an otherwise simple design an ingenious double meaning. And here's a brilliantly simple example that's sending sparks through Reddit."I've come across this logo from time to time and I'm so jealous I did not think of it. So simple and I love negative space," a Redditor comments alongside a logo for a brand called Ed's Electric. While it looks like it simply depicts a plug and a socket, take a look at that white space and you'll spoon spot an 'E' for 'Ed'. Like all of the best logos, this one is guaranteed to make you double-take.I've come across this logo from time to time and I'm so jealous I did not think of it. So simple and I love negative space from r/DesignPorn"Negative space really is something; if you see the hidden wordmark, you can no longer unsee it," one user comments, while another adds, "That is top level design!"Latest Videos FromCreative BloqWatch full video here: The Ed's Electric logo was designed for a local company by Josiah Jost many years ago. Based in Canada, Jost has worked with clients from 55+ countries. Commenting on a Facebook post featuring the design earlier this year, Jost said, "I designed Ed’s Electric back in 2008 - glad to see it still getting coverage." The FedEx logo is one of the most famous examples of a logo that uses negative space (Image credit: FedEx)For more positive examples of negative space, take a look at our roundup of 10 logos that make clever use of negative space. Get the Creative Bloq NewsletterSign up to Creative Bloq's daily newsletter, which brings you the latest news and inspiration from the worlds of art, design and technology. TOPICS Daniel John Design Editor Daniel John is Design Editor at Creative Bloq. He reports on the worlds of design, branding and lifestyle tech, and has covered several industry events including Milan Design Week, OFFF Barcelona and Adobe Max in Los Angeles. He has interviewed leaders and designers at brands including Apple, Microsoft and Adobe. Daniel's debut book of short stories and poems was published in 2018, and his comedy newsletter is a Substack Bestseller. View More You must confirm your public display name before commenting Please logout and then login again, you will then be prompted to enter your display name. Logout LATEST ARTICLES 1 How Jonathan Blow’s team made a thousand-puzzle game that’s gorgeous and still readable 2 How to use simulations in a 3D scene in Blender 3 This year's creepiest Halloween advert looked surprisingly ordinary 4 The new Airbnb logo was mocked in 2014. Here's how the brand had the last laugh 5 Zelda Ocarina of Time's maker reveals how the game could have been very different
