Ad platform sparks brand romance with 100 love letter billboards
(Image credit: AdPower) Copy link Facebook X Whatsapp Pinterest Flipboard Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter In a world saturated with brands and advertisers, catching the attention of potential…
(Image credit: AdPower) Copy link Facebook X Whatsapp Pinterest Flipboard Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter In a world saturated with brands and advertisers, catching the attention of potential collaborators can be a tricky task. That's why self-service audio & outdoor media platform AdPower is shooting its shot in a big way.Taking it old-school, the ad platform has composed 100 love letters to potential partners, launching its playful billboard ads nationwide in hopes of catching their attention. From Pilates studios to fashion brands, AdPower is spreading the love in an act of brand PDA, proving that grand gestures can have a big impact. (Image credit: AdPower)Created in partnership with Stink Studios, the 'Love Letters' campaign features personalised billboards filled with cheeky references to the recipient. For example, footcare specialists Margaret Dabbs' custom ad reads, “I know this is a long shot. I don’t have any feet and that’s what you’re all about. But let me tell you, this relationship has legs,” while food brand SushiDog got the more playful "Wrap me in seaweed, and let’s spread the word.”Latest Videos FromCreative BloqWatch full video here: The billboards will be placed close to the brand’s offices or stores in order to grab the attention of the businesses. With a simple yet attention-grabbing design, each ad features a typewriter font for a romantic, handcrafted feel. Equal parts silly and attention-stealing, the campaign is a wonderful display of clever copy and design at play. (Image credit: AdPower)“We love the symmetry of one of the oldest media types (billboards) getting a modern revamp with a new platform, and using an old-school typewriter to craft messages to new brands," says Kat Thomas, creative director at Stink Studios. "With one hundred singular gestures, we’ve drawn on our out-of-home expertise and our history working with brands to understand what makes each business distinctive. We’ve then translated that insight into a personalised experience and a large-scale expression of love and respect for every brand that features in the campaign, built with craft and genuine human effort.” (Image credit: AdPower)For more branding inspiration, take a look at how The Economist shades AI in these sharp new billboard ads or check out Guinness' new ads that are lovely (literally).Get the Creative Bloq NewsletterSign up to Creative Bloq's daily newsletter, which brings you the latest news and inspiration from the worlds of art, design and technology. Natalie Fear Staff Writer Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s 5 Questions series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot). View More You must confirm your public display name before commenting Please logout and then login again, you will then be prompted to enter your display name. Logout LATEST ARTICLES 1 Fans think Beyoncé’s $1000 empty wooden box is a sign 2 These are the only budget office chairs we can recommend after six years of testing, and three of them have big discounts today 3 Discover Fall cosy craft DIY kits starting at $17 4 Quote of the Day by Mary Cassatt: "I hated conventional art – I began to live." 5 Nightmare Operator is like Resident Evil 4 and Shin Megami Tensei had a PS1 baby, then taught it fighting-game mechanicsSource: Creative Bloq AI Art — Published — Category: Image AI