Apple is finally embracing chaos and I’m here for it
(Image credit: Apple/Leonardo Martines/Omar Amor) Copy link Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter I'm calling it: Apple is finally cool. Like, Gen Z cool. For decades, the brand has been a beacon of…
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(Image credit: Apple/Leonardo Martines/Omar Amor) Copy link Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter I'm calling it: Apple is finally cool. Like, Gen Z cool. For decades, the brand has been a beacon of millennial minimalism, but it seems Apple is finally embracing a bit of playfulness (although it seems some fans aren't ready).Since the launch of the MacBook Neo, we've seen Apple opt for a quirkier marketing style, and I, for one, am here for it. From the introduction of the Lil' Finder Guy mascot to the release of some of its best adverts to date, Apple finally feels like a brand with personality.A post shared by apple (@apple)In a new Instagram post, Apple flexed its classic #shotoniPhone campaign with a twist, showcasing the work of young creatives. From a Photo Booth inspired mirror to a larger-than-life hand-crafted iPod Nano, Gen Z are looking to the past with a contemporary twist.Latest Videos FromCreative BloqWatch full video here: "Reminds me of the 90’s PlayStation ads more of THIS please," one fan responded. "Seven photographers, one phone, and every frame feels like a different mood. It's a nice reminder that the best camera is mostly about who is holding it," another added.apple this is stuff of nightmares https://t.co/0CL5UPnFQlOctober 28, 2026Over on X, the attention was on one particular image – a high-fashion jacket comprised of tangled wired EarPods. "Apple this is stuff of nightmares," a fan on X joked.The selected images strike a perfect balance of nostalgia and modern design. As Gen Z transforms the familiar into tactile contemporary art, there's an element of disorder and playfulness that signals Apple is finally letting go of its slick, space grey stuffiness.For more design inspiration, check out Apple Music's new logo or take a look at how this modded iPod became our design editor's favourite piece of tech,Get the Creative Bloq NewsletterSign up to Creative Bloq's daily newsletter, which brings you the latest news and inspiration from the worlds of art, design and technology. TOPICS Natalie Fear Staff Writer Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s 5 Questions series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot). View More You must confirm your public display name before commenting Please logout and then login again, you will then be prompted to enter your display name. Logout LATEST ARTICLES 1 This horny anime food-themed tactical RPG roguelite isn't just a thirst trap, even if it will make you hungry 2 Prada's hand-drawn holiday campaign is an utter joy – and a sharp lesson for Coca-Cola 3 Ever wondered what goes on inside a pair of earphones? These transparent IEMs reveal all 4 They did it! Sennheiser HD 480 Pro are the best closed-back headphones I’ve heard (and it's not even close) 5 Joe & Mac Retro Collection (Switch 2) review: the '90s caveman roundup inherits its flaws as well as its fun
