Coca-Cola gives everyday heroes the royal treatment in posh portrait campaign
(Image credit: Coca-Cola GB/Nick Bashall) Copy link Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Coca-Cola has launched a wholesome new campaign honouring the local business people who support it. Local…
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(Image credit: Coca-Cola GB/Nick Bashall) Copy link Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Coca-Cola has launched a wholesome new campaign honouring the local business people who support it. Local Royalty features four hand-painted portraits created by real royal portrait artists, proving that honour doesn't have to be dictated by blood.While many ad campaigns are focusing on the digital side of design, it's a refreshing change to see Coca-Cola embracing analogue art. A campaign with heart and intention, Local Royalty demonstrates how stripping back to the tactile can create some of the best adverts. (Image credit: Coca-Cola GB/Gareth Reid)The four portrait subjects were chosen to represent everyday people from hospitality and retail, including workers from a pub, corner shop, café, and fish and chip shop. Painted by artists who have previously captured royals such as Queen Elizabeth II, King Charles III, the Prince and Princess of Wales and Princess Anne, the stately portraits are a wonderfully unexpected homage to life's everyday heroes.Latest Videos FromCreative BloqWatch full video here: (Image credit: Coca-Cola GB/Nicky Philipps)“Independent business owners create the places where local life happens, yet their contribution often goes unrecognised," says Rhona Stephen, senior director, communications for Coca-Cola Great Britain. "With Local Royalty, we wanted to celebrate them in a way that felt deliberately unexpected and enduring. By borrowing the visual language of official portraiture and placing these owners at its centre, the campaign gives their everyday impact the status it deserves.” (Image credit: Coca-Cola GB/Jamie Coreth)The portraits will be displayed as part of a free public exhibition at the Saatchi Gallery in London from 28th October to 1st November. For more creative news, check out Coca-Cola's new look or take a look at our guide on how to stand out as a portrait artist.Get the Creative Bloq NewsletterSign up to Creative Bloq's daily newsletter, which brings you the latest news and inspiration from the worlds of art, design and technology. TOPICS Natalie Fear Staff Writer Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s 5 Questions series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot). View More You must confirm your public display name before commenting Please logout and then login again, you will then be prompted to enter your display name. Logout LATEST ARTICLES 1 XPPen Magic Pro 13 review: a premium Android drawing tablet for work and play 2 This 3D artist achieves incredible realism to breath life into striking character designs 3 This monitor light has brightened my mood – and it's down to $35! 4 This AI billboard might be too ballsy for its own good 5 Bambu Lab’s Black Friday sale has started already with up to 20% off 3D printers
