Elon Musk throttles Grok Bot limits due to ‘unsustainably high’ costs
In Brief Posted: 8:23 AM PST · November 2, 2026 Image Credits:Jonathan Raa/NurPhoto / Getty Images Amanda Silberling Elon Musk throttles Grok Bot limits due to ‘unsustainably high’ costs Over Halloween weekend, some Grok Bot users awoke to something especially spooky: Their weekly usage limits were…
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In Brief Posted: 8:23 AM PST · November 2, 2026 Image Credits:Jonathan Raa/NurPhoto / Getty Images Amanda Silberling Elon Musk throttles Grok Bot limits due to ‘unsustainably high’ costs Over Halloween weekend, some Grok Bot users awoke to something especially spooky: Their weekly usage limits were unexpectedly maxed out, even if they hadn’t been using SpaceX’s agentic AI overnight. Some users reported on X that their usage jumped from as low as 50% to 100%. SpaceX CEO Elon Musk confirmed in an X post on Sunday that this was not a glitch. “The cost of serving Grok Bot was unsustainably high relative to revenue,” he wrote in a reply to a question from a user. He has not addressed the issue on his main feed but has continued boasting that Grok Bot can help you buy gifts for your family. The cost of serving Grok Bot was unsustainably high relative to revenue— Elon Musk (@elonmusk) November 1, 2026 Grok Bot has been positioned as a success story for the newly public SpaceX, which said in a filing last month that AI now makes up 52% of company income. Its renamed “Super Intelligence” division actually turned a profit of $431 million, which is a rarity in the AI industry. Its profit would’ve been higher if not for $1.2 billion of one-time costs related to its acquisition of Cursor. Musk recently referred to Grok Bot as having “the fastest growth of a product that I’ve ever seen in my life.” Musk has not yet shared how subscribers’ usage limits will be impacted moving forward. Topics AI, Elon Musk, Grok, In Brief November 4 Boston Buy One Pass, Get a Second FreeCover more ground at TechCrunch’s ultimate founder bootcamp of the year by bringing your co-founder or partner for freeBook before the BOGO deal expires Register Now Newsletters See More Subscribe for the industry’s biggest tech news Related AI Google takes Dreambeans to India in bid to bring AI-generated personal stories to the masses Jagmeet Singh 3 hours ago Space SpaceX reportedly wants to buy Boost Mobile to compete with AT&T, T-Mobile, and Verizon Tim De Chant 13 hours ago Media & Entertainment Borrowed reading: stories from our extended colleagues Connie Loizos 1 day ago Latest in AI AI Google takes Dreambeans to India in bid to bring AI-generated personal stories to the masses Jagmeet Singh 3 hours ago AI Apple may try to increase revenue by doing…something with third-party AI apps Lucas Ropek 4 hours ago AI Y Combinator’s Garry Tan uses AI agents so much, he spends up to $200K a year on tokens Julie Bort 6 hours ago