How to audit your LinkedIn conversion tracking setup
After setting up the Conversions API for LinkedIn Ads, most marketing teams do the same thing. They monitor it for a while to ensure it’s working as expected, adjust as needed, and move on to the next priority. After all, there's no shortage of work to do. But then something breaks, and it catches…
After setting up the Conversions API for LinkedIn Ads, most marketing teams do the same thing. They monitor it for a while to ensure it’s working as expected, adjust as needed, and move on to the next priority. After all, there's no shortage of work to do. But then something breaks, and it catches them by surprise. Don't fall into the set-it-and-forget it trap. Here's a quick framework you can use to help audit and troubleshoot your conversion tracking workflows when something breaks—and help y