Rihanna’s shady new Savage X Fenty ad towers above the competition
(Image credit: Savage X Fenty) Copy link Facebook X Whatsapp Pinterest Flipboard Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter It's easy to be overshadowed by other brands in the advertising world, which is…
(Image credit: Savage X Fenty) Copy link Facebook X Whatsapp Pinterest Flipboard Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter It's easy to be overshadowed by other brands in the advertising world, which is why Rihanna's brand, Savage X Fenty, has taken an unconventional approach to standing out at this year's New York Fashion Week. In a larger-than-life installation, the lingerie brand has taken to the skies, quite literally throwing shade over the competition.In a world of billboard ads and social media campaigns, Savage X Fenty's playful approach is a refreshingly tactile take on advertising that proves simple concepts can have a big impact. Nearly impossible to ignore and perfectly placed to snatch passersby's attention, the cheeky campaign is a prime example of experiential design at its best. @savagexfenty The only shade we’re throwing is over NYC 😏♬ original sound - Savage X Fenty Looming above Seventh Avenue and Fashion Avenue, Savage X Fenty's bold campaign turns the streets of New York City into a living, breathing ad experience. The oversized lingerie set casts a shadow on the Garment District, creating a dual display when the sun hits just right (bonus points for aligning it so the crosswalk hits right in the middle).Latest Videos FromCreative BloqWatch full video here: Just in case you were wondering who's behind the mysterious floating undergarments, the lingerie set is bordered by the Savage X Fenty logo, while the clothing itself bears the Savage wordmark in a slick serif font. It's a simple concept with expert execution, proving that breaking the mould of conventional advertising can be a strong move that gets people talking.We’re taking over the streets of NYC 🗽 pic.twitter.com/ncUgY5jy2RSeptember 12, 2026For more advertising inspiration, check out how the subvertising has held up a mirror to some of the biggest brands or take a look at this ad platform that sparked brand romance with 100 love letter billboards.Get the Creative Bloq NewsletterSign up to Creative Bloq's daily newsletter, which brings you the latest news and inspiration from the worlds of art, design and technology. Natalie Fear Staff Writer Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s 5 Questions series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot). View More You must confirm your public display name before commenting Please logout and then login again, you will then be prompted to enter your display name. Logout LATEST ARTICLES 1 The latest Washington Commanders logo controversy has sparked calls for a change in the law 2 The budget 3D printer we most recommend for beginners is now half price 3 I thought the Evercade Nexus was too big – then I played Banjo-Kazooie on it 4 Original Prusa MK4S review: the old guard of 3D printing 5 Lenovo ThinkTab X11 review: built like a tank, but not really a tablet for the creative crowdSource: Creative Bloq AI Art — Published — Category: Image AI