The new Hunger Games billboards are absolutely terrifying
(Image credit: Lionsgate) Copy link Facebook X Whatsapp Pinterest Flipboard Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Dystopian fiction nearly always has a little slice of truth to it, but there are times…
(Image credit: Lionsgate) Copy link Facebook X Whatsapp Pinterest Flipboard Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Dystopian fiction nearly always has a little slice of truth to it, but there are times when things can get a little too real. Enter the latest Hunger Games: Sunrise on the Reaping campaign, where strange indoctrinating billboards were seen dotted around major public institutions, preaching the oppressive regime of the film's fictional Capitol.Are they clever billboard ads? Yes. Are they slightly terrifying in context? Also yes. A perfect example of how environment can make or break a campaign, the new Hunger Games ads blur the line between reality and fiction, drawing us into the terrifying world of Panem, which now seems eerily similar to our own.Posters for The Capitol are now appearing at major public institutions worldwide for ‘THE HUNGER GAMES: SUNRISE ON THE REAPING’. • U.S. Capitol Building, Washington D.C.• NATO Headquarters, Belgium• Independence Hall, Philadelphia• Democracy Monument, Thailand pic.twitter.com/Sxs3ucxr5LSeptember 15, 2026Featuring a bright graphic of a soldier against a flowery background, the poster loosely emulates the style of soviet propaganda posters. With bold text reading "peace is preserved not promised", the design has an eerie and threatening authority to it that could easily be interpreted as real, were it not for the District badges dotting the corners and small text that reads "brought to you by the Capitol".Latest Videos FromCreative BloqWatch full video here: The mobile billboards fittingly appeared outside of the U.S. Capitol Building, Belgium's NATO Headquarters, Philadelphia's Independence Hall and Thailand's Democracy Monument. Perfectly placed to be provocative and eerily rooted in truth, the ads prove that fiction isn't always that distant from reality. For more ad inspiration, take a look at this Bic advert that's pure print perfection or check out how this company sparked brand romance with 100 hand-crafted loe letter billboards.Get the Creative Bloq NewsletterSign up to Creative Bloq's daily newsletter, which brings you the latest news and inspiration from the worlds of art, design and technology. Natalie Fear Staff Writer Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s 5 Questions series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot). View More You must confirm your public display name before commenting Please logout and then login again, you will then be prompted to enter your display name. Logout LATEST ARTICLES 1 These 6 digital photo frames look good and offer great value for money 2 Massive Canva update aims to "automate the tedious, keep the craft" 3 This artist's dark fantasy concepts create a sense of unease and vast scale 4 Why I'd pre-order the iPhone 18 Pro, even if it's already being written off as a flop 5 This wholesome Bob the Builder ad just restored my childhoodSource: Creative Bloq AI Art — Published — Category: Image AI