The Other Mommy's crying billboard gets creepier over time
(Image credit: Blumhouse) Copy link Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Earlier this year, the trailer for Rob Savage's Other Mommy caught the attention of horror fans for its delightfully eerie…
Annons
Annons
(Image credit: Blumhouse) Copy link Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Earlier this year, the trailer for Rob Savage's Other Mommy caught the attention of horror fans for its delightfully eerie trailer. With the film now hitting movie theatres, the campaign has stepped things up a notch with a brand new immersive billboard.Recently, billboard ads have stepped up, ditching static design and quite literally thinking outside the box. Unnerving and eye-catching in equal measure, the new Other Mommy billboard proves that breaking convention can have a huge impact.First look at an eerie crying billboard for ‘OTHER MOMMY’, starring Jessica Chastain. The film follows a young girl who is threatened by a sinister demon that looks exactly like her mother. https://t.co/4g0jwHVQE6October 8, 2026The new billboard seems pretty unassuming at first. Featuring a picture of lead actress Jessica Chastain alongside the film's bold logo, it could easily be seen as just another static design. But give it time, and slowly it begins to come to life.Latest Videos FromCreative BloqWatch full video here: As people pass by, a single tear begins to drip from her eye, turning her creepy, waxen-faced smile into a far more foreboding image. The design shines in time-lapse, where you can see the slow yet eerie progression of the billboard.A crying billboard for a horror movie is marketing genius," one X user wrote, adding "nightmares free of charge." Another chimed in, "That billboard is creepy as hell. Horror fans are eating good!" while another added, "That’s the coolest thing ever omg." For more creepy design inspiration, check out the Other Mommy poster or take a look at the terrifying new You Can See Everything poster.Want the latest from the world of graphic design?Sign up to the design newsletter from Creative Bloq, brings you the latest news and inspiration from the worlds of graphic design, branding, typography and more. Natalie Fear Staff Writer Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s 5 Questions series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot). View More You must confirm your public display name before commenting Please logout and then login again, you will then be prompted to enter your display name. Logout LATEST ARTICLES 1 Amazon's 'About You' section is quietly roasting users, and people love it 2 While we wait for GTA 6, the demo that inspired the original Grand Theft Auto's vehicle physics is now playable online 3 Phantom Blade Zero's dark wuxia world feels like a playable kung fu movie 4 KeyShot 2026 review: fast, easy 3D rendering and with AI tools you might actually use 5 Someone just rebuilt Adobe Creative Cloud with AI – then gave it away for free
