This AI billboard might be too ballsy for its own good
(Image credit: @olisnoddy via X) Copy link Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Recently, billboard ads have been getting daring. From brands ditching their logos to wild guerrilla marketing, we've…
Annons
Annons
(Image credit: @olisnoddy via X) Copy link Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Recently, billboard ads have been getting daring. From brands ditching their logos to wild guerrilla marketing, we've seen some real out-of-the-box thinking, but this latest ad from AI company Notion might be the most gutsy yet.Placing itself shoulder to shoulder with the competition, Notion's confident ad proves that it stands out against its rivals. Dividing critics with its bold and minimalist billboard design, the ad proves that creative bravery is a priceless tool for standing out in a crowded market.i can’t even tell who the billboard is for 😭 https://t.co/jclLv2cdtBOctober 26, 2026The billboard in question features a lineup of AI logos including Claude, Perplexity, Grok Bot, ChatGPT and, of course, Notion front and centre. It might seem a little barmy to place yourself among the competition in your own ad, but it's this very confidence that makes Notion's ad shine.Latest Videos FromCreative BloqWatch full video here: "As much as I hate to admit it, this is a really great ad," a user on X wrote. "No words, just app icons. There’s mystery over who paid for it. There's controversy over why certain apps should be there. It's bold and makes a statement," they added. "Super cool and smart, or super dumb?" another added. I, for one, am in the "super cool" camp. Given that most AI logos look the same, Notion's simple letterblock logo instantly stands out against the competition. The neutral ground of the logo lineup only helps Notion to emerge among its competitors, suggesting a certain edge against the competition.While some have criticised the billboard for being too vague, I think that's where its strength emerges. The best adverts often spark conversation, and Notion's bold billboard is not only a symbol of confidence, but a conversation prompt about where the brand belongs in the AI sphere.Get the Creative Bloq NewsletterSign up to Creative Bloq's daily newsletter, which brings you the latest news and inspiration from the worlds of art, design and technology. TOPICS Natalie Fear Staff Writer Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s 5 Questions series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot). View More You must confirm your public display name before commenting Please logout and then login again, you will then be prompted to enter your display name. Logout LATEST ARTICLES 1 Etsy's crackdown on AI slop is welcome, but it shows how far things have slipped 2 This creative agency’s website is giving me Tumblr 2000s vibes, and I’m here for it 3 How artworks from classic films inspired this matte painter and director 4 Apple event LIVE: Touchscreen MacBook Pro, iPad mini, iMac and more 5 Save $100 on XPPen’s new Magic Pro 13, an Android drawing tablet that turns into a desktop pen display
