This bakery's clever branding was inspired by the irregular air pockets formed in dough
(Image credit: Nouvelle idée / Boulangeries Le Toledo) Copy link Facebook X Whatsapp Pinterest Flipboard Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter If you think the new branding for this Canadian bakery…
(Image credit: Nouvelle idée / Boulangeries Le Toledo) Copy link Facebook X Whatsapp Pinterest Flipboard Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter If you think the new branding for this Canadian bakery chain looks light and airy, there's a good reason why. The logo design and other graphic assets were inspired by the shapes formed by the flaky, buttery dough in its baked goods and pastries... and it's making me feel hungry.A post shared by Nouvelle idée (@nouvelleidee.work)A photo posted by on While many of the best logo designs are often abstract marks, they can also tell a story about a brand and its product in ways that you can feel even if the exact inspiration isn't immediately apparent.Designed by Nouvelle Idée, the new identity for the Montreal bakery chain Toledo is based on the shape of the irregular air pockets formed in laminated dough. These organic shapes turned out to be a highly practical design inspiration, providing for the creation of a flexible visual system that adapts be adapted for packaging, signs and decor.Latest Videos FromCreative BloqWatch full video here: A contemporary sans serif wordmark contrasts with the ornamental details, while a warm colour palette draws on the hues of flour, butter, coffee and fresh bread. The result is a rebrand that feels both classic and fresh: a visual language rooted in French baking traditions but designed to appeal to a new generation.Get the Creative Bloq NewsletterSign up to Creative Bloq's daily newsletter, which brings you the latest news and inspiration from the worlds of art, design and technology. TOPICS Joe Foley Freelance journalist and editor Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango. View More You must confirm your public display name before commenting Please logout and then login again, you will then be prompted to enter your display name. Logout LATEST ARTICLES 1 This beautiful logo shows there's plenty of life in minimalist design yet 2 Zoner Studio (2026) review: all-in-one image editing with a splash of video too 3 Samsung Galaxy Book 6 Pro review: every inch the professional 4 iPhone 18 Pro preorders are open – here's how to get it for free 5 How I created a sense of scale, weight and halted motion in this epic serpent scene using BlenderSource: Creative Bloq AI Art — Published — Category: Image AI