"Use their tools against them": why AI isn't the death of production design
(Image credit: Christopher Glass) Copy link Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter In a creative industry grappling with the increasing influence of AI, it can be disheartening for a newcomer. It seems…
Annons
Annons
(Image credit: Christopher Glass) Copy link Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter In a creative industry grappling with the increasing influence of AI, it can be disheartening for a newcomer. It seems every day we're met with news of job layoffs and new 'time-saving' tools that skimp on human creativity, but industry vet Christopher Glass is here to settle your woes.With over 20 years in the filmmaking industry, Christopher has seen a huge evolution (check out our previous interview for more). As a production designer leveraging the power of practical effects, he argues that there's still space for tactile design in the film world – all it takes is a bit of courage and open-mindedness. (Image credit: Christopher Glass) Christopher Glass Christopher Glass is an Art Director Guild (ADG) Award-winning and Gold Cannes Lion-winning Production Designer whose work spans feature films, television, and commercials. Known for creating visually ambitious, emotionally resonant worlds - he has collaborated with some of the most influential directors working in film and advertising today. What's one thing you wish more people understood about your role?I wish people knew what production designers do. Most people don’t. A lot of my own family don’t understand what I do for a living. It’s easy to say we are responsible for the look of everything in a film except the costumes, cinematography and the off-camera lighting, but even that sounds ambiguous, and it really doesn’t explain all of the things production designers do day to day. A lot of producers and even some directors don’t know either. The good ones do!
