We've never seen a Disney billboard like this before
(Image credit: Courage) Copy link Facebook X Whatsapp Pinterest Flipboard Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Most brands are fiercely protective of their logos, but none more so than those in…
Annons
Annons
(Image credit: Courage) Copy link Facebook X Whatsapp Pinterest Flipboard Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Most brands are fiercely protective of their logos, but none more so than those in possession of the best logos of all time. Messing with a time-honoured design can feel like heresy – so we're a little surprised to see Disney chop its logo in two for a new out of home campaign in Canada.Leaning into text message parlance, the campaign combines the first letters of the Hulu and Disney logo to ask 'Hu Dis?', highlighting the fact that users can access Hulu content directly on Disney+, giving access to shows such as The Kardashians and Scrubs. (Image credit: Disney)The campaign was created by Courage, who shared the campaign on LinkedIn to a rapturous response. "Brand wordplay on a billboard that lands in two seconds is the hardest flex. This is genuinely work to be proud of," one user comments. Meanwhile, over on Substack, copywriter Vikki Ross exclaims, "Woahhhhhhhhhhhhhhhhhhh never thought I'd see Disney play with their logo."Latest Videos FromCreative BloqWatch full video here: The ads feature the two sliced-up logos along with images from various Hulu shows. But the most striking has got to be that close-crop on Kim Kardashian's eyes, which makes the 'Hu Dis?' tagline extra effective.From McDonald's to Corona, we've seen plenty of ingenious ads from brands hiding their logos. In Disney's case, even half of its wordmark is iconic enough that nobody's going to be stumped by the question, 'Hu Dis?'Want the latest from the world of graphic design?Sign up to the design newsletter from Creative Bloq, brings you the latest news and inspiration from the worlds of graphic design, branding, typography and more. TOPICS Daniel John Design Editor Daniel John is Design Editor at Creative Bloq. He reports on the worlds of design, branding and lifestyle tech, and has covered several industry events including Milan Design Week, OFFF Barcelona and Adobe Max in Los Angeles. He has interviewed leaders and designers at brands including Apple, Microsoft and Adobe. Daniel's debut book of short stories and poems was published in 2018, and his comedy newsletter is a Substack Bestseller. View More You must confirm your public display name before commenting Please logout and then login again, you will then be prompted to enter your display name. Logout LATEST ARTICLES 1 Free Star Wars Galactic Racer on Amazon Luna could mark a massive step change for video game releases 2 Run, don't walk - the Snapmaker U1 hits its lowest price ever for Prime Day 3 Nothing’s Prime Day deals put Apple to shame 4 This beautiful wooden pen is less than $10 for Prime Day 5 What RAM crisis? Prime Day MacBook deals take prices back to pre-June levels with up to $250 off
