Amazon makes its AI-powered Alexa+ free on Fire TV, no Prime required
AI is coming to your TV, whether you want it or not. On Wednesday, Amazon said its AI assistant, Alexa+, will be rolled out to all compatible Fire TV devices in the U.S. for free, whether or not the customer has a Prime subscription. The update brings conversational search, smart home controls, and…
AI is coming to your TV, whether you want it or not. On Wednesday, Amazon said its AI assistant, Alexa+, will be rolled out to all compatible Fire TV devices in the U.S. for free, whether or not the customer has a Prime subscription. The update brings conversational search, smart home controls, and AI-powered recommendations, the company says. Previously, Alexa+ cost $19.99 per month for anyone who didn’t have an Amazon Prime membership, and was initially made available to the new Fire TV devices the company announced last fall. Now, Amazon says that everyone will be upgraded to Alexa+ automatically. They won’t need to download an app or sign up for a subscription. Compatible devices include all the current-generation Amazon Fire TV Sticks, the Fire TV Cube, Amazon Ember smart TVs, and other smart TVs that have Alexa+ built in, including Hisense and Panasonic. The move follows an industrywide push to make AI services available on more consumer electronic devices, often through non-optional upgrades like this. Google, for instance, rolled out Gemini to its Google TV platform earlier this year, replacing simple search features with AI-powered conversational modes. Roku upgraded its voice assistant to AI last year, too. The companies point to metrics like time spent with the features to suggest positive consumer adoption trends. For instance, Amazon says that Alexa+ customers now have nearly twice as many conversations on Fire TV as they did with the original Alexa, which apparently suggests that customers with Alexa+ are no longer using their TV only as a lean-back source of entertainment, and are instead engaging with the AI, too. Whether or not that’s a good thing is debatable. Amazon says that with Alexa+, users don’t have to ask for shows by title, but can instead ask for suggestions based on other factors such as theme, age, or popularity — for example, “a top-rated thriller” or “a historical drama with a strong female lead.” The AI bot can also help customers manage and control their smart home, including displaying their Ring camera feeds on the TV. Topics AI, Alexa, Amazon, Fire TV, Media & Entertainment When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence. Sarah Perez Consumer News Editor Sarah has worked as a reporter for TechCrunch since August 2011. She joined the company after having previously spent over three years at ReadWriteWeb. Prior to her work as a reporter, Sarah worked in I.T. across a number of industries, including banking, retail and software. You can contact or verify outreach from Sarah by emailing sarahp@techcrunch.com or via encrypted message at sarahperez.01 on Signal. View Bio October 13 – 15 San Francisco Scale faster. Grow your portfolio. Gain practical expertise. No matter your goal, Disrupt can empower you.Save up to $300 today! REGISTER NOW Most Popular Home batteries are suddenly cheap and everywhere. Here’s why. Tim De Chant Cursor capitalizes on GitHub frustration, launches rival hosting platform Lucas Ropek Stripe will reportedly acquire AI gateway startup OpenRouter for $7B+ Anthony Ha Anthropic shares more details about how Claude’s new watermarks will work Anthony Ha 7 desk gadgets that can make your workday better Aisha Malik Apple proposes to take a 15% cut of purchases made outside the App Store Sarah Perez If Apple sends you a push notification alerting you to a spyware attack, take it seriously Zack WhittakerSource: TechCrunch — Published — Category: Business