New Balance sues rival athletics brand over shoe logo
(Image credit: Getty Images) Copy link Facebook X Whatsapp Pinterest Flipboard Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Athletic brand New Balance is suing sporting goods retailer Decathlon for allegedly…
(Image credit: Getty Images) Copy link Facebook X Whatsapp Pinterest Flipboard Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Athletic brand New Balance is suing sporting goods retailer Decathlon for allegedly infringing on its trademarked logo. The claims surround a pair of Decathlon's running shoes, which New Balance alleges could cause confusion between the rival brands.While logo disputes aren't a rarity in the design world, the similar market of the two athletic brands creates higher stakes for New Balance to protect its trademarked identity. Seeking the intervention of the Massachusetts federal court, it's clear the brand isn't going to back down easily. (Image credit: New Balance/Decathlon)The legal dispute centres around Decathlon's Kiprun running sneaker, featuring a stylised 'K' emblem on the side of the shoe, which New Balance claims in its filing is "unmistakably an N". New Balance alleges the design infringes on its trademarked 'N' logo, which has been used by the brand since the 1970s.Latest Videos FromCreative BloqWatch full video here: Despite New Balance attempting to contact Decathlon earlier this year to resolve the issue, the brand now seeks a block on the alleged infringing logo, alongside the destruction of existing products and monetary damages. For more branding news, check out the Washington Commanders logo controversy or take a look at the Patagonia logo lawsuit controversy that's every brand's worst nightmare.Get the Creative Bloq NewsletterSign up to Creative Bloq's daily newsletter, which brings you the latest news and inspiration from the worlds of art, design and technology. TOPICS Natalie Fear Staff Writer Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s 5 Questions series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot). View More You must confirm your public display name before commenting Please logout and then login again, you will then be prompted to enter your display name. Logout LATEST ARTICLES 1 Autodesk says AI should give artists time to experiment, not make them work twice as fast 2 Want Star-Lords' headphones? This modern version is only $30 3 BFI London Film Festival’s new identity is more hand crafted than meets the eye 4 Quote of the Day by Peter Max: "The Beatles captured the music mood of the late '60s and early '70s, I captured the visual." 5 The new Hunger Games billboards are absolutely terrifyingSource: Creative Bloq AI Art — Published — Category: Image AI